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Columbus Entrepreneurs' Podcast is primarily for members of the Columbus, Ohio chapter of Entrepreneurs' Organization (EO). Our members include business owners with a majority ownership in companies with at least $1 million in revenue. The stories are inspiring and focus on core principles of EO, including speaking from experience instead of advice giving, building peer learning experiences, and focusing on the top and bottom 5% of our lives. EO is a global organization that offers many benefits and learning opportunities. If you would like to learn more about EO, please visit

Feb 28, 2017

Neal is involved in the advertising world as well as a new business venture, but also served as Kevin’s navigator as he joined EO. Join us for today’s episode to see how Neal got started in the entrepreneurial world, how he got involved with EO, some of the triumphs and struggles of his journey, and how he has solidified his identity as an entrepreneur with his new business venture.


Key Takeaways:

[1:02] Neal shares his “lifeline” story. Although an advertising venture brought him to EO, back in 2004, he is currently pursuing a new venture called Maamo’s Kitchen. He shares about his life growing up and pursuing studies, and how his parents’ careers inspired him to become an entrepreneur.

[5:56] What was Neal’s first introduction into any type of entrepreneurial activity? Building off the knowledge from his first advertising job, he was hired by another company — ZeroBase — to start their media department.

[10:58] What prompted Neal to join EO? The revenue he made with his company, White Rock Media, qualified him for membership in the group. Now with his new venture, he feels he has much more skin in the game. His journey through these ventures, and the feelings that came along with it have really helped to solidify his identity as an entrepreneur.

[14:04] Kevin and Neal discuss some of the feelings of doubt or inadequacies in terms of revenue and quality of entrepreneurial desires. While real, they may not necessarily be true or accurate.

[17:04] When he first joined EO, Neal really tried to soak up everything, and became involved in the board, which really expanded his knowledge and intention.

[18:40] What advice does Neal have as a parent for kids who are beginning to pursue these types of ventures? How can we encourage our children without saddling them with expectations that aren’t theirs? Neal talks about how his kids were around for the start of Mambo’s Kitchen, and how he hopes that can be inspiring for their future careers and work ethic.

[24:30] Neal discusses some of his mentors, including some of his forum-mates he has met through EO. You can really start to appreciate the way other people problem-solve and perhaps try that in your own work.

[26:36] Neal and Kevin talk about his relationship with business partners, and how that affects business decisions.

[29:45] Neal gives an example of the “Top 5% and Bottom 5%” that is a common practice in forum with EO. This gives some insight into Neal’s current views on his ventures, and how some of these views take into consideration his personal life as well as his business life. This practice of sharing is fundamental to the forum portion of EO.

[37:50] Bouncing off the conversation about his family, Neal and Kevin talk about how the longevity of our working years is possibly increasing, and how that might change our work goals.

[40:23] What platforms does Neal subscribe to for his business? He uses EOS for traction within his business, but will also allow for streamlined communication between his forum-mates.

[44:30] How can listeners help Neal in his venture? His goals right now focus on growing revenue, and he discusses their subgoals to open up new sales channels, to validate what their product could do in a different environment.


Mentioned in This Episode:

Columbus Chapter of Entrepreneurs Organization

White Rock Media

Maamo’s Kitchen

To get in touch with Neal:

Twitter: @mediathinker