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Columbus Entrepreneurs' Podcast is primarily for members of the Columbus, Ohio chapter of Entrepreneurs' Organization (EO). Our members include business owners with a majority ownership in companies with at least $1 million in revenue. The stories are inspiring and focus on core principles of EO, including speaking from experience instead of advice giving, building peer learning experiences, and focusing on the top and bottom 5% of our lives. EO is a global organization that offers many benefits and learning opportunities. If you would like to learn more about EO, please visit

Mar 7, 2017

Joelle Brock owns an IT consulting firm called Leading Edje and also serves as the current Education Chair and will become President of EO. In today’s episode, Kevin and Joelle talk about the start up of Leading Edje, her involvement in EO, and what her professional and personal goals are, moving forward.


Key Takeaways:

[1:03] Joelle shares her “lifeline” — growing up she wanted to be a sportscaster, got a degree in journalism, and through her experiences post-college, she got into IT services and now is the owner of an IT consulting firm. In addition to her business lifeline, she also shares some of her personal lifeline.

[7:25] Joelle talks about what things were like when she was starting her company. Her childhood influenced her financial management as well as her conservative approach. Shortly after the last firm she was with sold, despite other plans, she begin to get her business started.

[10:50] Joelle has been part of EO for about six years. She attributes a lot of her company’s growth to experiences learned and shared in EO.

[12:13] Coming into EO, Joelle was looking for experience share on growing your business and producing a healthy life balance. One of the most important things for her is getting resources from people who have done it before on a relatable scale.

[14:35] What are some of the challenges Joelle is currently facing with her business? They are always looking for good talent, and recently have been looking to expand their markets while retaining their culture.

[18:00] Joelle talks about the culture she’s built at her company. They adopted the Rockefeller habits, and it has been a total game-changer. It has created a very clear, easy-to-use system to run and grow your business — all centered around their core values.

[21:03] Joelle talks about some of her influences and mentors, and how important the community in Columbus has been for the start and growth of her company. In addition to business mentors, Joelle discusses her husband as a mentor, and how her family factors into her entrepreneurship ventures.

[27:18] Joelle and Kevin discuss her experience as the Education Chair for EO, and how that has prepared her for taking on the role of President next year. She shares some of her ideas and goals for the coming year as well.

[30:51] Joelle talks about the importance of board representation. Ideally there would be as many forums represented on the board as possible. Kevin and Joelle talk about how you can get involved.

[32:51] The goals Joelle are working on are getting more volunteers for EO, as well as more IT talent for her company, and connections in Nashville.

[34:20] Joelle brags on her leadership team, and what are the important factors to consider during the hiring process. She talks about the dynamic of her leadership team, and what makes them so effective.


Mentioned in This Episode:

Columbus Chapter of Entrepreneurs’ Organization

Joelle’s Website - Leading Edje