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Columbus Entrepreneurs' Podcast is primarily for members of the Columbus, Ohio chapter of Entrepreneurs' Organization (EO). Our members include business owners with a majority ownership in companies with at least $1 million in revenue. The stories are inspiring and focus on core principles of EO, including speaking from experience instead of advice giving, building peer learning experiences, and focusing on the top and bottom 5% of our lives. EO is a global organization that offers many benefits and learning opportunities. If you would like to learn more about EO, please visit www.eonetwork.org.

Mar 14, 2017

Today’s guest is Bill Troy, who will be the incoming EO Education Chair, and the President Elect for 2018-2019 year. In this episode, Kevin and Bill talk about Bill’s start in entrepreneurship, starting his own business and writing a book, and how EO has helped him navigate some of the twists and turns he has experienced in his career.

Key Takeaways:

[1:04] Bill shares his “lifeline” — after meeting his wife in college, he left college and went to broadcasting school, and after broadcasting school he got into the radio business for about ten years. When they switched gears to follow his wife’s career, they ended up in Columbus, and he started his own internet-based market research company, Troy Research.

[5:15] What did Troy recognize in himself that he had the entrepreneur mentality? For him, the missing piece was sales. After he did that for his work with a market research company, he had the knowledge and the confidence to start his own business.

[6:19] Getting integrated into the Columbus community: coming from the city, the adjusting was difficult, but once they settled in their home in Ohio they realized that it is a great place to be.

[9:01] Bill’s financial advisor encouraged him to join EO. Immediately, being a part of EO helped Bill realize that all the things that made him think he wasn’t an entrepreneur were actually the evidence that he was an entrepreneur. Bill talks about how he got involved in other aspects of EO, particularly becoming a member of the board.

[11:24] Bill talks about the impact of forum as a process, and how the principles apply to other areas of his life.

[14:20] This involvement, and the experiences he gained through the work he had to do, actually ended up having an effect on the growth of his personal business. Bill’s story is a great example of the kinds of things people are experiencing by being involved in EO.

[16:08] Being able to see and recognize that there is a bottom and top five percent is really important because it leads to the ability to turn one into the other (preferably your bottom five into your top five).

[19:00] Bill and Kevin talk about Bill’s book, and how the idea for that came around. As Bill is changing directions in his business to focus more on using online marketing tools for relationship-based marketing rather than impersonal transactions, he is hoping this book will help bring in some others who believe in the same things.

[22:57] Where does Bill see things going in the future? For Civilis Marketing, they are working toward building a business that is not “Bill-related.” Ideally as they move forward his wife will take over more over the actual running of the business. Bill also talks about the services they are hoping to provide through Civilis Marketing.

[27:11] Kevin asks the age old question: how can he, or anyone in the audience, help Bill out? Bill really wants members to be more proactive about getting involved. When members take ownership of growing their interests through the program, it helps everyone.

[31:51] Both Kevin and Bill are writing books — they talk about the different routes of publishing and what the process has been like for Bill so far.

 

Mentioned in This Episode:

Civilis Marketing

Troy Research

Contact Bill: bill@civilismarketing.com

Columbus Chapter of Entrepreneurs’ Organization