May 23, 2017
In today’s episode, Dr. Carol Clinton shares her inspiring story of persistence and perseverance as she worked to open her own business. She talks about her personal struggles with cancer, and how she worked through that time with the support of her family and friends to grow her skin care and body sculpting business. Nearly twelve years after the start of her business, they have expanded to multiple facilities, and are looking to grow additional aspects.
[:48] Carol shares a snapshot of her lifeline: She was born into a very large, very close family. After an experience with an avian-borne illness as a child, she was inspired by her pediatrician, and decided that’s who she wanted to be when she grew up. She ended up going into nursing, and then on to medical school.
[5:45] She thought for a while she was going to do dermatology, but she began working in the ER, and did that for fifteen years. Due to the time demands, she later moved in a new direction, and trained herself to do botox injections, and within six months she focused her full time and effort on this venture.
[10:12] She grew out her own facility and began to build up her business, and she’s been doing this ever since. Just before the opening of her new facility in 2005, she had to undergo surgery for a cancerous tumor on her ovary, and chemotherapy treatment. Despite all this, she didn’t let it keep her from pursuing her business venture.
[18:38] Thirteen years later, she is working her business: non-surgical skin care and body sculpting. The business has grown as acceptance has become more widespread, and there has been more to do. The vision remains the same: she wants patients taken care of by people who want to take care of them and who are really interested in the results.
[20:00] Carol joined EO about six years ago — one of her patients actually enlightened her and encouraged her to join. When she was introduced to EO, that’s when she learned about the EMP program, and learned more about “the ways of business.” Her business was a great place to institute some of the things she learned.
[24:17] Over time, she has transitioned from being heavily involved in to the process, to stepping back and taking on only some cases, so she can really work on the business. She’s found she really enjoys the leadership side of things.
[26:45] Since opening, she has expanded practices to two locations, and has also expanded the facilities to include an off-site location for marketing, financial, and other administrative work.
[27:11] What does the future look like? Right now they are figuring out how to get a sales force for themselves. Their business has a unique focus on how to help patients get their skin healthy and keep them healthy. Their business model is that there is a physician-led person in each office, and Carol serves as the medical oversight and vision for the whole practice. This leads to consistent procedures and outcomes.
[30:10] Carol is open to hearing ideas about her secondary sales force, and what that might look like for her and her business. She also really needs a personal assistant, and advice on how to utilize someone in that position (delegation, etc). Any honest feedback about your experience or hesitance is welcome!
[34:32] Carol talks about some of her segments on a television show, and what that work has evolved into now. It is an excellent way to share her expertise and give some publicity to her company as well. These have also helped Carol to become better at public speaking, and allowed her to be authentic on camera.
[38:20] Carol shares more about her family, and how she met her husband. Both her husband and kids have been incredibly supportive of her through all of her career endeavors, as well as her personal struggles.
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